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The system was designed by Israel Medina who, according to the LinkedIn profile attached to the bottom of Spotify Palette's home page, is a software developer. As the name implies, those colors are organized into a palette, creating a visually distinct way to represent one's listening choices. This decision has led to unofficial features like Spotify Palette, a system that categorizes a person's recent listening habits into musical traits with each trait assigned to a color.

More recently, Spotify has made user data accessible to third parties for the purpose of integrating other features. Related: How To Get Your Spotify Pie Chart And Share It With Others The idea caught fire immediately and years later, Spotify practically owns at least one weekend annually, as users post their year-end playlists and share them with followers. Its algorithms are built to create content based on user preferences so spinning that functionality out into viral social media posts was a no-brainer. Spotify has officially launched dozens of bite-sized tools for sharing user profile data. Best of all, it takes literally seconds to set up, decipher, and share. This data-driven Spotify spin-off is a new way to share one's music interests with followers on Twitter and Facebook, but with an accessible, artistic twist.